The GymPact Campaign is a full scale redesign of the mobile fitness app. It's a study of the design process from start to finish in rebranding a company's image, message and purpose.
REBRAND CAMPAIGN FOR GYMPACT
GymPact motivates users to work out and lead healthier lifestyles. This fitness program offers a financial incentive for committing to a fitness pact. By committing to a financial fitness pact they are held accountable in reaching their goals and are rewarded financially if they successfully meet their pact. It’s not just a financial pact to earn money but a pact to lead a healthier lifestyle. Individuals receive endless rewards through commitment – their pact.
More then a financial pact but a pact to better you, GymPact goes deeper because it gets people to take the steps to better themselves. It’s a pact system that rewards financially and beyond. Powerful and positive movement and real life rewards with a return on investment.
The purpose of the GymPact campaign is to rebrand the company’s drive, image, voice, message and purpose in the industry. GymPact needs to stand out in the fitness app industry in its offerings and present a consistent form of longevity that will have a strong sustainability with the consumers.
CAMPAIGN PRESENTATION BOOK FOR GYMPACT REBRAND
CAMPAIGN VIDEO FOR GYMPACT REBRAND
DYNAMIC MOOD BOARD FOR GYMPACT REBRAND